La Prairie Launches Life Threads: a Gorgeous Collection of 3 Scents - Gold, Silver & Platinum.
La Prairie had an event last month at Neiman Marcus in Beverly Hills which I was happy to attend. The launch of the fall collection of cosmetics, the chance to catch up to old friends lke PR Director Jaime Maser and to find out about the most incredible new fragrance collection that La Prairie has launched.
Deemed Silver, Gold, Platinum ($125 / 1.7 FL OZ EDP), Life Threads come together to represent the various roles, stories and threads of our lives. Whether it's a time, or a segment of your life or the evolution of who you are, each scent will evoke a different aspect of you -- your personality, your emotions.
SILVER: a floral woody with notes of bergamot, tuberose, jasmine, orange blossom, sandalwood, solar musk and peppery moss. Feminine, fun, glorious for any woman at any stage of her life, it's about the blooming of life and love.
The SILVER Video
GOLD: a spicy Oriental with notes of tangerine, plum, clove, pepper, cinnamon, rose, lily of the valley, cedarwood and vanilla. Think of this as an almost voluptuous scent, Sexy, amazing and intoxicating - -but not overwhelming.
The GOLD Video
PLATINUM: an elegant and edgy chypre floral with notes of plum, violet leaf, jasmine, rose, leather, patchouli, vetiver and oakmoss. This scent is the most unusual and perhaps for those who love mens fragrances ( I do!). This is for those who walk to a different beat, see and feel things with a keen eye and wanting to squeeze the juice from life.
PLATINUM Video
Interview with Jaime Maser, PR Director for La Prairie about the Life Threads Collection.
(boy did we dish about these fabulous scents off camera!!)
From scent to sound...Life Threads comes alive with a partnership with acclaimed NYC singer/songwriter Lucy Kaplansky, who penned a "Life Threads" song inspired by the fragrances and the emotions they evoke. Readers can experience true retail-tainment with Lucy's in-store performances at select La Prairie doors nationwide, as she performs "Life Threads" and other hits.
With the purchase of a Life Threads fragrance, customers will get a signed Lucy Kaplansky CD. See www.lifethreads.com for details on Lucy and retail-tainment events.
From scent to sight...see snippets of the lives of Silver, Gold and Platinum-wearing women in fragrance fantasies on www.lifethreads.com. Artistically shot with an accompanying narrative describing the scene unfolding before the viewer's eyes, the short films address the topics of love, passion, career, family and choices women face daily.
Whether you prefer Silver, Gold or Platinum, you're sure to love the modern elegance of the scents and the bottles they're encased in. At once simple yet futuristic, the silver, gold and platinum thread-wrapped bottles incorporate the juxtaposition of shapes and angles and planes and the sensual feel of different material and textures.
Life Threads are NOW available at available at Bergdorf Goodman, Bloomingdale's, Neiman Marcus, Nordstrom, Saks Fifth Avenue and www.laprairie.com.
Stevie Wilson
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