Arcade Makes Fashion Sizzle in West Hollywood with Great Designers & Celeb Shoppers!
Looking for a boutique in LA that's in the great area with serious fashion cred plus some celebrity fans? Check out Arcade on Melrose (not far from DVF's little boutique).

Arcade Boutique on Melrose.. in West Hollywood
This adorable and trend-sensitive is features a highly curated collection of fashions from day to night and all the accessories a girl could die for (there are jeans, shoes and jewelry there I would kill for.) Doo Ri, Barbra Bui, Preen, Yigal Azrouel and more -- it's a store that's heaven-sent because of the owner who has an amazing eye and also some great relationships to give you the consumer some unique "one of a kind" pieces at great prices for what those pieces are! I had a chance to interview store CEO, Rochelle Gores Fredston on video so hit the jump page to see that. I wanted to get as many photos for you to check out.

Store display

Earrings at Arcade

Amy Smart & Ali Larter at a recent fund-raiser for Communities in Schools Shopping Event at Arcade.

ARCADE Boutique is the creative vision of Rochelle Gores Fredston,

One of the great rings at Arcade

The wall of accessories

Jewelry display at Arcade

Earrings with diamonds.. (totally gorgeous!)
Arcade: A Haute New Boutique in WeHo! An Interview with Arcade's Owner, Rochelle from stevie wilson on Vimeo.

Shop online at Arcade's online boutique. www.arcadeboutique.com
Thank you to Rochelle Gores Fredston and her fabulous staff for their time!
Stevie Wilson, LA-Story.com
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