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Arcade Makes Fashion Sizzle in West Hollywood with Great Designers & Celeb Shoppers!

Looking for a boutique in LA that's in the great area with serious fashion cred plus some celebrity fans? Check out Arcade on Melrose (not far from DVF's little boutique).

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Arcade Boutique on Melrose.. in West Hollywood

This adorable and trend-sensitive is features a highly curated collection of fashions from day to night and all the accessories a girl could die for (there are jeans, shoes and jewelry there I would kill for.) Doo Ri, Barbra Bui, Preen, Yigal Azrouel and more -- it's a store that's heaven-sent because of the owner who has an amazing eye and also some great relationships to give you the consumer some unique "one of a kind" pieces at great prices for what those pieces are! I had a chance to interview store CEO, Rochelle Gores Fredston on video so hit the jump page to see that. I wanted to get as many photos for you to check out.

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Store display

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Earrings at Arcade

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Amy Smart & Ali Larter at a recent fund-raiser for Communities in Schools Shopping Event at Arcade.

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ARCADE Boutique is the creative vision of Rochelle Gores Fredston,

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One of the great rings at Arcade

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The wall of accessories

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Jewelry display at Arcade

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Earrings with diamonds.. (totally gorgeous!)

Arcade: A Haute New Boutique in WeHo! An Interview with Arcade's Owner, Rochelle from stevie wilson on Vimeo.


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Shop online at Arcade's online boutique. www.arcadeboutique.com

Thank you to Rochelle Gores Fredston and her fabulous staff for their time!

Stevie Wilson, LA-Story.com


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