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Lori Gottlieb is on a media blitz and you can't turn around too much right now without seeing her or hearing about her. A noted author on contemporary women's issues (read "relationships"), Gottlieb's essay in Atlantic Magazine morphed into a book entitled " Marry Him, The Case for Settling for Mr. Good Enough." . Obviously it's paid off in spades as Gottlieb sent out this email blitz stating

"my new book, MARRY HIM: THE CASE FOR SETTLING FOR MR. GOOD ENOUGH, has hit the New York Times bestseller list for the upcoming week of Feb. 28th"

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Wow.. who would have thought that this book would hvae resonated so much with so many people. Can't say that I think that men are buying this but it might be something a relationship/marriage in trouble would have a man (or mom) giving it to a woman involved.

The question is why and how has the demographic on women segmented so much to create such a great division and differentiation. Perhaps it's a bit of age, perhaps a bit of demographics and life experience as well.

Here's a podcast that I had with Lori Gottlieb recently

Hear Lori talk about the book on radio stations across the country, the dates and times of which that are posted on her website including these NPR broadcasts as well as the very long list of appearances on radio and TV listed here on www.lorigottlieb.com.

Check out the Los Angeles and New York events here.

March 1-- LA, 8 PM!!
Come hear Lori - along with Greg Behrendt (He's Just Not that Into You), Sascha Rothchild (How to Get Divorced by 30) and Joel Stein (Time magazine and LA Times columnist) - discuss modern love and Lori's new book, Marry Him: The Case for Settling for Mr. Good Enough.

A full hour of Q&A followed by a singles mixer, where you can put what you've learned into practice. Click here for tickets.
Busby's 5364 Wilshire Blvd. Los Angeles, CA 90036 8 PM

April 8, 2010 Los Angeles, CA 7:30 pm
Hear Lori talk about her new book, Marry Him: The Case for Settling for Mr. Good EnoughVillage Books 1049 Swarthmore Ave Pacific Palisades, CA 90272

Stevie Wilson, LA-Story.com

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