LA-Story.com

The Platinum Guild was definitely a hot location -- not because of the swag-- but because of the jewelry to be borrowed-- and the relaxed ambiance of the location.

One of the great things that the Platinum Guild does is participate in charity events.
Limited-edition Platinum iPods --valued at $150--were autographed by celebrities and are available through auctiosn on the Clothes Off Our Back award shows website to support children's charities. www.clothesoffourback.org

Here are just a few of the celebrities who borrowed Platinum baubles that were worn on the red carpet and at parties (retail prices are provided when available):

•Angelina Jolie - Platinum earrings and ring by Neil Lane.

•Beyoncé - Platinum and 200 carat diamond necklace, Platinum and 16 carat diamond earrings, and her own Platinum wedding band by Lorraine Schwartz.

• Jennifer Lopez - Platinum drop earrings, ring and bracelet by Lorraine Schwartz.

•Anne Hathaway - Vintage Platinum earrings from Van Cleef & Arpels' Private Collection.

•January Jones - Platinum ring and earrings by Van Cleef & Arpels' Private Museum Collection.

•Eva Longoria Parker - Platinum cluster earrings by Verdura.