LA-Story.com

William & Augusta is a line you might not be familiar with --yet. It's bound to be hot on the radar as it slides into a fashion niche that most designers aren't working-- and that's iconic styles that are inspired by vintage glamour gals like Veronica Lake and Coco Chanel whose belief was investment fashion that is carried forward through the seasons and mixed in with new pieces but definitely pieces that you keep -- even pieces your children or your grandchildren might want to swipe out of your closet. Disposable fashion is not in the vocabulary of this line.

While anyone can get a bead on the spring 2008 collection (where some pieces featured in the video interview actually work for holiday too) in the video interview shown below -- So. California people can also buy it SUNDAY 7/12 from 12-6 at a sample sale on Melrose in Los Angeles for a fraction of retail!!

When: Sunday, July 13th; 12-6pm
Where: Melrose Lightspace 7600 Melrose Ave.,
2nd Flr. (corner of Curson Ave.), Los Angeles, CA, 90046310.704.2597;
Visa and Mastercard accepted. ( Make sure there's a lot of empty space on that card!)

William & Augusta: Launching a New Fashion Line !