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Wednesday night (*2/27), DC opened their new store doors on Melrose in WeHo (West Hollywood) for press, stylists, industry and pro skaters!!

Renee Renee in front of the store.

The STORE outside
This party previewed the Fall 2008 line and were treated to great food and lots of drinks-- from bubbly to brewski!

DC's Pro Skateboarder Rob Dyrdek of MTV's Rob & Big, DC President Nick Adcock, Renee Renee at the party!

DJ Groove Terminator provided the tunes.

DC Pro Skate Team Lindsey Robertson, Ryan Smith, Jimmy Astleford, Brian Wenning, Ryan Gallant

For many, it was a chance to get their first look at DC's new 7500 ft space on Melrose and see what the brand had in store for the rest of its retail spaces.

Yes there were GIRLS at the store!! Models previewing DC's Fall 2008 Apparel Collection

DC's athletes turned out in force on Wednesday night to support the new west coast store.

Tell me, is this guy having a good time or what? This is DC Pro Snowboarder Eddie Wall hanging out.

Skate team members Rob Dyrdek, Colin McKay, Josh Kalis, Ryan Gallant, Brian Wenning, Lindsay Robertson and PJ Ladd made to the trip to LA along with BMX riders Chad Kagy, Corey Bohan and Snowboarder Eddie Wall.

DC Pro Skateboarders Devine Calloway and Rob Dyrdek