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American Rag Gives You Tons of Denim Choices!

No matter what anyone says about trousers and dresses, jeans are still a part of the fashionista's wardrobe. Even if you don't feel you fit that category, you have at least one pair of jeans in your closet or drawers!

I happened to get on the phone with American Rag in LA to talk about denim and where it's going and what's hot. American Rag has the World Denim Bar (you can see snaps of it on their site-- along with photos of other departments)


Jennifer -- my fellow denim addict from when I was the fashion editor at Orange Coast Magazine (close to the Fashion Island store) - gave me a couple of photos of two brands she thinks are going to be particularly interesting for holiday.

Aprill 77 Records is a new line from Paris. The price points are very reasonable for this sort of styling. I particularly like the lighter blue wash for the "dress down" effect when paired with sky high heels and a gorgeous top.

April77Records$150[1].jpg
April 77 Records Joey Nerve Frip Skinny Jean, $150.00. Available at all stores-- but LIMITED quantities so hurry in and buy now. (these scream sexy to me!)


April77records$166[1].jpg
Aprill 77 Records Joey
Joey colordrive black snow skinny, $166.00, Available at all stores, but LIMITED quantities. (hustle on over)


Something new, new NEW from AG jeans.

AG$225[1].jpg
Adriano Goldschmied "AG-ed" "6 year" ( the treatment to make them look 6 years old), style: slim/straight. $225.00, Available at all stores through January


AG$245[1].jpg
Adriano Goldschmied "AG-ed" "16 year" ( note the distressed finish that has been applied to these jeans to make them appear to be 16 year old jeans).
Style: slim/straight, $245.00 Available at all stores through January,


Location of American Rag stores and phone numbers.

Los Angeles Store
150 South La Brea Ave
Los Angeles, Ca. 90036 323 935 3154

Newport Beach Store
Fashion Island
953 Newport Center Drive
Newport Beach, Ca. 92660 949 760 1510

San Francisco Store
1305 South Van Ness Ave
San Francisco, Ca. 94109 415 474 5214.


Dig into American Rag!! It's one of my favorite places to shop-- and they have vintage too!

Stevie Wilson

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